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Vice President, Corporate Communications And Chief Marketing Officer
AGL Resources
Donna N. Peeples was named vice president, corporate communications, and chief marketing officer for AGL Resources in November 2008.
Ms. Peeples brings more than 20 years of energy and related industry experience to the AGL Resources team. A master at uncovering a customer’s underlying business needs and determining what communications can do about them, Ms. Peeples has worked for Atlanta Gas Light, Optimum Energy Sources, Peachtree Natural Gas, Shell Energy, and Lennox Industries. She also founded Motivated, Inc. a sales training company in 1996.
Leading the marketing, communications and sales units for AGL Resources, Ms. Peeples oversees a comprehensive and integrated marketing, sales and fulfillment strategy encompassing all market segments and customer touch points in all utility franchises. She also guides the launch and introduction of marquee brands into new markets. She coordinates brand and product development, strategic growth and communications strategy. Her focus is on blending business strategy with creativity—touching the heart and moving the mind—resulting in true paradigm shifts, sustainable change and the achievement of overall business objectives.
Throughout her career, Ms. Peeples has worked to define business objectives and articulate the corporate vision throughout the organization. She serves in key roles and is a frequent speaker at industry associations such as the American Gas Association, Advertising and Marketing Committee, American Public Gas Association, Tennessee Gas Association, Florida Natural Gas Association, Atlanta Press Club, CMO Council and the Southern Gas Association.
In 2008, she led the formation of the Council for Responsible Energy, an association of more than 200 companies involved in the natural gas industry to educate and build awareness of natural gas as the most responsible energy choice.
Professional highlights include Southern Gas Association’s Marketing Best Practices Awards in 2004, 2005, 2006, 2007 and 2008; a 2006 Show South Addy Award; 2007 and 2008 Telly Awards and a 2007 MarCom Gold Award. She oversaw advertising campaigns honored with 2006 and 2007 Emmys from the National Academy of Television Arts and Sciences.
Ms. Peeples, who earned a degree in management from Troy University, is chairman of the board of the Council for Responsible Energy and serves on the board of the Southeastern Energy Efficiency Alliance, NGV America, the Energy Solutions Center and the Clean Air Campaign. She is the chairperson for the American Gas Association Marketing Communications and Public Relations Committee, and is on the communications committee of the Georgia Chamber of Commerce. She also is active in Habitat for Humanity and the United Way of Metropolitan Atlanta’s Women of Tocqueville Society.
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